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The big mistake many brands make is to see collaboration only as a tool for economic cooperation, without taking into account the emotional part we have already talked about.

It's much more than that: by choosing to sponsor another brand, you associate your corporate image with theirs 100%.

Therefore, before starting a collaboration, we recommend that you first consider the following factors:

Research the brand's (athlete or club) communication, particularly philippines phone number list on social media: ideally we recommend working with a company that shares the same type of voice as your company. A brand that does not communicate well can have negative effects on your business.

Research your future partner's reputation and corporate image : with a brand that does not share your values. For example, if issues such as ecology or animal protection are at the heart of your activity and are of vital importance to your company, try to find partners who share the same vision. A company that, on the other hand, has been criticised for its lack of dedication to ecological issues would not be a good partner, don't you think?

Choose a collaboration with someone who shares the same story as you : it could be a club that comes from the same country or region as your brand, or an economic and social player from the city where your company is located.

A good example of collaboration between a brand and sports clubs is the case of Estrella Galicia.

The famous ( and delicious ) Spanish beer brand produces its successful beer in A Coruña.

The beer is sold throughout Spain, but the brand has always wanted to highlight its roots and be an important player in Galicia.

To achieve this, the brand is enhancing its image as a player in the local and national economy through sports marketing.

Estrella Galicia is currently the main sponsor of the shirt and of the two leading teams in the region, RC Celta (from Vigo, Spanish first division) and CD de Lugo.