Let’s find out how different colours influence your customers’ emotions

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Red
You can use ‘red’ to create a sense of urgency, especially for limited-time offers. This colour is also quite effective for call-to-action (CTA) buttons like ‘buy now.’ Red is also known for increasing heart rate and stimulating appetite. Thus, it’s also suitable for promoting food-related products.

Yellow
Using yellow can help you create a sense of cheerfulness. Brands mostly use uganda phone number list this colour to highlight new arrivals and to declare promotions. It can help you develop a feeling of optimism and even encourage creativity. However, overusing it can lead to anxiety.

Black
It’s used mainly by luxury and fashion brands. Black helps you create a sense of premium quality and exclusivity. With black, you can evoke feelings of authority and credibility. However, you should avoid overusing black since it also represents anger and sadness.