Some of my favorite marketing emails come from people sharing their experiences. And most importantly, they're not afraid to share their fears, failures, and frustrations.
Brian Gardner is a great example. He's best known for WordPress development , but he's had his hands in tons of creative projects. When he sends an email, he's always raw and honest.
So when they recommend a premium WordPress plugin or announce a new product, I trust they're telling me the whole story.
If you let your readers get to know you, they will become more trusting and loyal. It just takes time.
email copywriting storytelling
Stories engage the senses, trigger emotions, and help readers connect with you. Why not tell a story?
It could be a personal anecdote, a conversation with one of your team members, or a recent interaction with a investor database customer. Alternatively, you can create a fictional story to illustrate a point.
(Just make sure your readers know it's fictional.)
People have used storytelling to communicate and relate to each other since the dawn of time. We love stories because we see ourselves in them, so we better understand where the other person is coming from.
14. A/B test your email copywriting and see what works best
Just as we recommend A/B testing your top bars and exit popups in Hello Bar, we also recommend A/B testing your emails. Send one email to half of your subscribers and another to the other half. Change only one variable.
If you do enough A/B testing, patterns will start to emerge. You’ll learn what language, images, and calls to action your subscribers prefer so you can optimize future emails.