The Budget and Schedule page asks you to enter the budget type and amount, so enter your daily budget here to set your daily budget .
For budget types,
Total campaign budget: Set the budget based on the total amount for the campaign period.
Daily Budget: Set the average amount you want to allocate per day
Make sure you choose from these two options.
This is true for all Google Ads ad menus, but as shown on the right side of the page, the daily budget will not be used exactly according to the daily budget you set here.
The first thing to note is that the amount you set (daily budget x 30 days) will be used so that it does not exceed that amount within a month.
As a specific example, if you set your daily budget at 5,000 yen, then the amount you will spend in a month will not exceed 150,000 yen (5,000 x 30 days).
This means that the average monthly amount will not exceed 150,000 yen .
The second thing to note is that your daily budget colombia telegram data can sometimes increase by up to twice the amount you set.
So even if you set it at 5,000 yen per day, there will be days when only 1,000 yen is spent and days when 10,000 yen is spent.
However, when you think about it over the course of a month, your budget will not exceed 150,000 yen , so don't worry if there are variations from day to day.
Also, the number of times your ad will be displayed and how prominently it will be displayed will depend on your budget.
The network settings are OK as they are.
YouTube search results: This is a setting to choose whether to display ads in YouTube search results. This time, you can't check it because you have selected the setting to display ads in "skippable in-stream" videos.
YouTube videos: This is a setting to display advertisements on YouTube, so it cannot be turned off at this time.
Display Network Video Partners: Your ads will appear on websites and apps, not just YouTube, helping to increase views.
Next, set the "Region" and "Language".
Region and Language Settings
Set the region and language where you want your ads to be delivered , and narrow your targeting to show video ads to specific users.
As long as you don't mind, you can leave the language as "All languages".
There are three main ways to set your target:
Network: Setting where YouTube search results and YouTube videos are displayed
Region: Set the region where the video ad will be displayed
Language: Set the target language
The areas where ads are distributed are:
All countries and regions
Japan
Enter a different region
You can choose from three regions:
It will be more effective if you match the geographical area where your ads are displayed to the area your target audience is accustomed to. However, if the area you specify is too narrow, your ads may not be displayed as often, so be sure to adjust the area based on the results of your actual ad placement.
For example, if you select "Enter another region" and enter "Tokyo" or "Tokyo Metropolitan Area," suggestions will be provided.
In addition, there is a "selection option" for setting the region, and in addition to being able to select the "region," you can also select the "range" and place a pin on the map to specify a radius of x km; the region range can be specified down to the smallest extent of a city, ward, town, or village .
In addition, by setting exclusions, you can remove content that does not match the advertised product or service .
And under "Other Settings"
device
Frequency Capping
Advertising Schedule
Third-party measurement
You can adjust settings for each one, but the one you would change most often is "Device . "
With this device, you can set whether or not to display ads for each device.
Displayed on all target devices (PC, mobile, tablet, TV screen)
Specify targeting by device
Click "Specify targeting by device" under
PC
Mobile
tablet
TV screen
You can make a selection by checking each one.
Next, create an ad group.
Create an ad group
Enter the name of your ad group in the "Ad group name" field under Create ad group .
In an ad group, you set targeting, so it will be easier to understand later if you give it a name that makes it clear what the targeting was.
Also, if you set different ad group names for each ad, it will affect data accumulation and quality scores , so we recommend that you keep the ad group names together if possible.
It would be easier to understand if you could see what age range men were in and what keywords they searched for .