It’s because people’s reviews feel human

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And recent studies have shown that this couldn’t be more true! According to BrightLocal, 85% of customers trust online reviews as much as personal recommendations, and featuring reviews on ecommerce websites has been shown to lead to an 18% increase in sales on average. So, it goes without saying that not only should you definitely be collecting reviews from your customers - you should also be sharing them on your social platforms to quickly build trust and attract new buyers.


But let’s take a moment to consider why customers trust each others’ recommendations malaysia cell phone number list more than businesses’ own product descriptions., unbiased, and real. And what could be more authentic and personal than listening to someone speak? Talking inherently conveys more emotion than typing, and when you give your customers the option to record you a voice review or testimonial, they’ll be able to convey their ecitement far more strongly than through tet.


These voice reviews will then make for fantastic, powerfully emotive user-generated content that you can feature on your website and share on your social channels to entice potential new customers. 2. Understand your target customer Voice technology is also important as it provides businesses with countless opportunities to gain deeper, richer insights into their customers’ thoughts, feelings, and preferences.