Make it easy to sign up for your email list
Have you ever had one of those dates where it feels like the other person is interrogating you like a murder suspect?
You might have a similar feeling when you encounter a registration form like this:
Simplify your email list sign-up
Who has time for all that? If you ask for too much information—and yes, I 'm exaggerating a bit here—your potential customers will be asking for the check before they even get their appetizers .
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Opt-in Email Marketing: 13 Best Practices for Better Results
7. Offer upgrades and discounts to customers who sign up
Incentive is the most important word we want you to take away from this article. Remember it. Write it business owner database on a Post-It and stick the message on your computer monitor. Anything.
You need to motivate people to sign up for your newsletter. Email collection is all about the transaction. You want people to sign up for your email list, but what are you going to do for them?
Look at this top bar:
Offer upgrades and discounts to customers who sign up
Not very convincing, right? But we can spice it up so that you want it to be opt-in :
Offer upgrades and discounts to customers who sign up
That's better.
Tap into a pain point and build a relationship with a potential customer
Offers a way to solve a problem point for free using a convincing number
Add a call to action that reflects the offer
8. Use social media to promote your website and lead magnet
Social media is great because it allows you to cross-pollinate your followers. If someone follows you on Twitter, you can invite them to join your email list with a well-thought-out lead magnet. Similarly, if someone visits your website, you can use the Hello Bar to invite them to tweet about your content.
Use social media to promote your website and lead magnet
It's important to leverage your existing followers , no matter where they are.
9. Host giveaways and collect more emails
Who doesn't like attention? Gifts serve three important purposes:
Use Hello Bar notifications to let people know about your giveaway. They can click on the link to find out details on how to enter.
Host giveaways and collect more emails
Price to enter? Email address of potential customer.
Don't forget to advertise your giveaway far and wide. They do particularly well on social media, so get your Instagram, X (now X), and Facebook followers in the mix.
10. Use paid ads to promote your magnet
Sometimes you have to give a little money to get what you want.
Not getting dates at bars and nightclubs? Sign up for Match.com. It'll cost you a few bucks, but it'll speed up the process.
The same goes for paid ads, whether you’re running them through search or social media. Use the same strategies we’ve discussed before, like including a compelling image, headline, and call to action. You’ll get more email signups this way, and email collection will be much faster.