Content marketing is incredibly effective! in fact, 70% of organizations integrate it into their marketing strategies to increase website traffic and effectively improve search results.
You’ll be pleased to know that it’s much more affordable to launch and maintain than other digital marketing strategies. In fact, it costs 62% less!
Additionally, content marketing revenue is expected to hit $107.5 billion by 2026.
Content revenue projections
Image via Statista
So what comes next once you’ve created valuable blog posts, video content, and social media posts?
Enter content promotion; another step to increase website traffic.
Without a solid strategy for promoting your content, even the best content may not reach its full potential. To make sure yours does, here are 13 content promotion tactics to increase website traffic.
What is content promotion?
What is content promotion?
Content promotion is the process of exposing your content to as many people as possible. The content can be a blog post, sales page, login page, videos, protected content, podcasts, or other types of content.
Whatever it is, your job is to broadcast this content far and wide. Your goal is to get as many eyes on the content as possible.
There are two levels of content promotion.
First-tier content promotion involves actively sharing content with your existing audience. You link to the content in emails, social media posts, text messages, and more.
Second-level content promotion occurs when others pick up the baton. They share your content with their audience because they appreciate the value.
What are the best ways to promote?
The best methods for promoting content vary depending on your audience. Business owners and marketers need to experiment with different offers and CTAs.
That's why A/B testing has become so essential in marketing. If you don't test different strategies, you'll never know that mint database you could be better.
Some of the best ways to promote include the following:
Email marketing
Social media marketing
video marketing
Cross-promotion
Search Engine Optimization (SEO)
Paid promotion
Influencer marketing
Hosting
Internal connection
13 proven formulas for creating a content promotion strategy
formulas for creating a content promotion strategy
Let's discuss 13 simple yet effective ways to formulate an effective content promotion strategy.