If you're thinking this is just a blatant excuse to uk number data some Mozzy news into an SEO-style blog post, you're right! But if you stick with me, I'll make sure it's a lot more fun than switching between the same three apps on your phone with a frown of frustration plastered across your forehead.
To understand what features we needed to implement, we decided to ask our users how they find help when they get stuck. The results were fascinating, and they helped us build a new Help Hub that serves both our users and their behavior.
We discovered that 78% of people surveyed searched for an answer before arriving:
This is a promising sign, and perhaps not surprisingly, given that people working in digital marketing and search are very much in the habit of searching for answers to their questions. However, we also discovered that a staggering 36% couldn’t find any substantial answers when they searched: