Create a customer journey map

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tmonower111
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Joined: Tue Jan 07, 2025 4:20 am

Create a customer journey map

Post by tmonower111 »

Customer journey literally means "the customer's journey," and refers to the path that a target person takes in how they encounter a product or service, acquire information from that product or service, and then make a purchase or enter into a contract . It refers to the imagining, drawing, and visualizing of that path, or the concept itself.



Then, what you draw, visualize, and diagram becomes a customer journey map.



The simple steps to create a customer journey map are as follows, and you start by defining a persona.

Persona Settings
Phase Definition
Write down the persona's behavior and psychology
Write down the measures taken (such as contact content and media)
Identifying insufficient measures and creating a TODO list
Improve/add (review/repeat 3-5 as appropriate)
By following these steps, creating a customer journey brazil telegram data map is not the end of the story; you will need to edit it if the customer's psychology changes, add measures, and keep it up to date, so you should repeatedly consider steps 3 to 5 .



Once the purpose of your delivery has been decided, the next step is to create a customer journey map to understand how your target potential customers' purchasing intent progresses.



In a customer journey, the experience a customer goes through is

Cognition
Interests
Information gathering
Comparison
purchase
In this way, let's divide purchasing intent into several stages and think about what kind of information potential customers need at each stage, such as awareness and comparison and consideration.



If you create a customer journey map for each purpose and target, the information summarized here will serve as the basis for the scenario design that you will do next , making it easier to design the scenario, so be sure to create it thoroughly.

Create a scenario
Next, we will design the scenario.



Based on the customer journey map created in the previous step, such as what motivated the user to visit the store and the problems they are currently facing, we create a scenario from the target's perspective, determining what information should be provided and at what timing to encourage them to move on to the next process .



When designing a scenario, you decide the number of steps (how many emails to send), the content of the email at each step (what information to provide), and the sending interval (when to send).



There are no specific rules regarding the number of steps, their content, or the intervals between sending them, so think about the best scenario to achieve your goal.



If you are worried about the interval between sending emails, first decide how many days after the first email you want to send the final email, and by what date you want to achieve your set goal .



By determining the goal first, the content of the emails to be sent during that time can be determined based on the customer journey map.
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