It could be for the company ceo, the area manager, the team leader or colleagues. And, to defend the strategies adopted, you need to know how to analyze data and build efficient reports. Support decision makingas we said, marketing analytics doesn't just look at the past and present. Data analysis is essentially for the future, for the company to make better decisions and create better strategies to achieve its goals.
not like a crystal ball for predicting the future. But it helps identify cameroon whatsapp data patterns and trends that anticipate what’s to come. Thus, predictive analysis allows the company to prepare for the risks and opportunities that are on the horizon. How does marketing analytics work? Marketing analytics is not just about data analysis.
There are previous steps that define the tracking and data collection processes so that the analysis fulfills its function. So, let's now look at the three fundamental steps of marketing analytics: track datathe first step of marketing analytics is to track the data. As we said, there is a plethora of data out there. But you won't track all of them for marketing analysis — just those generated by your marketing channels.