Analyze and improve step email results

[tmonower111]

After sending out your step emails, analyze the email open rate, click rate, email unsubscribe rate, conversion rate, etc., to identify any areas that need improvement .



The email open rate refers to the rate at which emails sent as step emails are opened, and the target open rate for step emails is 30% .



Click-through rate refers to the percentage of users bahamas telegram data who click on the URL included in the email, and a good rule of thumb is 10% of users who open the email.



Conversion rate is the rate at which products or services are sold as a result of emails sent as step emails. Since conversion rates vary greatly depending on the product or service, measure the current figure and use that figure as a basis to set a target figure.

If you continue to distribute information that does not meet your customers' needs, your numbers will drop.

Step emails can be sent by triggering a specific action.



This means that the content can be highly relevant to customer behavior and is designed to deliver the information customers need when they need it , leading to high open and click rates.