ButcherBox
Magnolia Market
Even if you're not a fan of HGTV, you've probably heard of Chip and Joanna Gaines. They're the stars behind "Fixer Uppers" and have become serial entrepreneurs. Their online store, Magnolia Market , has an awesome welcome email. First, you get a photo of the owners.
Then there's a big thank you note along with the main magnet: a 15 percent discount coupon.
Do you see a bold call to action? It’s bold and has a lot of contrast, which means people are more likely to click on it. Combining a discount with a BUY NOW offer makes it more attractive. Yes, you’re spending money, but you’re getting a discount in the process.
Miro is a digital whiteboard platform that makes it easy for teams to collaborate on tasks and communicate virtually. Its welcome email begins with a clever use of the phrase “Welcome aboard…”, a clever play on the type of platform it is.
Miro’s welcome email design simulates the feeling of being on a whiteboard, creating a memorable and immersive experience for new subscribers. It also uses a simple and clear call to action to direct users to start using the platform.
This welcome email emphasizes ease of use by telling users how quickly they can create a new project—less than a minute. It’s a good way to invite users to try out the platform because they can quickly use it to accomplish something.
Another great feature in this email is that it not only invites users to try out the platform, but also shows them how to do so in three easy steps. This is a great way to onboard new users and make it easier for them to navigate the new platform.
In another welcome email example, Godfrey Pontoon Boats, a pontoon boat manufacturer, showcases a heartwarming advertising database image of their product in action, aiming to welcome new subscribers and immediately connect with them.
Godfrey Pontoon Boats has been in business for over 60 years and clearly emphasizes this in the body of the email. This serves as a way to use the brand’s expertise as social proof to encourage new subscribers to do business with them.
This welcome email is simple and uses a clear CTA to invite users to try out their product line. By separating the image and email copy, it keeps the focus on the text and doesn't distract the reader from the message's purpose.
Godfrey-pontoon-boats-welcome-email
Image via ReallyGoodEmails
15. Metallica
Another example of a welcome email on this list is from Metallica, a famous heavy metal band. Metallica addresses the recipient by their first name as a way to establish a personal connection with them.
However, the email lists the user as the fifth member of their band and family. This makes new subscribers feel welcome and appreciated.