Which One to Choose? Rebranding, Repositioning, or Both

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Additionally, rebranding can sometimes solve outdated perceptions, while repositioning helps capture new opportunities or address shifts in consumer behaviour.

Rebranding and repositioning can take your business to the next level. It is important to understand the difference between them to know the most effective approach to address your business’s challenges.


Whether to opt for rebranding, repositioning, or both depends on your business needs and market dynamics.

When to choose rebranding
Rebranding involves changing your company’s name, logo, design, or czech republic phone number list overall image. This is useful when your current brand identity no longer correlates with your target audience or does not go with your business values.

It is effective if your brand has been tarnished by negative publicity, is out of trend, or if your company has undergone acquisitions or a shift in business focus.