Creativity is not about coming up with ideas.
What then?
Creativity is the thought of useful ideas.
Why is this distinction important?
Look at it this way:
As a copywriter, you can use your keyboard as a fly swatter. You can squash a bug with your $3,000 MacBook. You can stick your pen up your nose.
Very unusual ideas.
But they are one thing: not useful.
And that is why such ideas do not fall under creativity.
How does a creative brain work?
Creativity: How a creative brain works
Researchers have discovered that germany phone number list certain regions of the brain are active during creative tasks.
Whether it’s music, art, writing or puzzle solving: the same areas are always active.
These 3 areas are:
The Dreamer
The filter
The Switchman
First, our “pre-programmed” brain becomes active. It is the area responsible for spontaneous thinking. This is where we carry out tasks such as daydreaming, fantasy and imagination.
Then the second region becomes active: the filter. Scientists call this the "executive, controlling area". This region of the brain filters the ideas generated by No. 1 according to their usefulness.
Thus, the second brain region discards all stupid and senseless ideas and only keeps those that make some sense.