Boost Your Lead Generation with SMS-Based Contests

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When you get the results, compare the performance of the two versions based on your chosen metric including open rate, click-through rate, etc.. Use statistical significance to determine if the results are due to chance. Once you’ve identified the better-performing version, roll it out to your entire audience. Use the insights gained to inform future campaigns and continue testing new variables.However, remember that a/b testing is an ongoing process. Continuously test new ideas and refine your approach to keep improving your email marketing strategy.

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