Drive Sales Using SMS Lead Generation

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A report from Zendesk found 54% of consumers want to buy from companies that prioritize diversity and inclusion. report from Zendesk found 54% of consumers want to buy from companies that prioritize diversity and inclusion. A study from Microsoft Advertising also found that the purchase intent for inclusive advertising was 23% higher than non-inclusive ads. Making your content more inclusive is yet another way to help your brand stand out and even drive more sales. Here’s how: Use inclusive language: Adopt gender-neutral language in your content. Instead of words like “mankind” and “manpower,” use words like “humankind” and “workforce.

” Include more diverse images: Use images that feature people from bahrain whatsapp data different backgrounds and ethnicities. You can also feature people with a range of disabilities. Use plain English: Use conversational English to make your content relatable to your audience rather than using highly technical or academic writing styles. Translate your content: Make your content more accessible by offering language translations like Chinese, Spanish, and French. Make your content accessible: Create content that people with disabilities can understand and interact with Taking these steps will signal to your audience that your company is making efforts to be more inclusive.

Identify the most relevant channels There’s no shortage of channels that you can use to promote your content. However, unless you have sizable resources, you should be more selective in the channels you use. The following graphic shows the demographics of popular social media platforms: The following graphic shows the demographics of popular social media platforms: If your audience consists of working professionals, then LinkedIn would be a better fit than . Likewise, while Snapchat has a younger audience, it could be a key channel if you’re marketing to Gen Z.