Connecting people to people
It can be said that the connection between people always creates real emotions. Specifically, focusing on faces and putting images of employees on the website has created a sense of trust in the brand.
An example is the Sekindo digital platform. This is a leading digital platform for online advertising. Accordingly, online video has created an instant emotional connection with the younger generation. On top of that, they are more stylish through a special homepage design with a background video. This clip shows the simplicity and fun of Sekindo employees. Even when playing in the background and without sound, the video still creates an emotional connection with the brand as viewers tend to immerse themselves in a friendly corporate culture.
Emotional advertising
Emotional responses to an advertisement are very important. They will greatly influence a consumer's purchasing decision.
Specifically, like at the 2016 Rio Olympics. The most kuwait cell phone number list shared ads were because of their ability to connect with viewers. Through emotional elements and common experiences. If Gillette's "Perfect is not Pretty" recreated the inner struggles of athletes during training and competition, PG&E's ads were a series of small stories from the athletes' lives, difficult situations and how they became strong.
Think of the storytelling in Gatorade's 2016 Olympic ad The Boy Who Learned To Fly. It was an animated short film about Usain Bolt's life and his connection to his mother. The ad took viewers back to his childhood and then his path to becoming a world-famous Olympian.
It can be said that emotionally-centered storytelling creates a dopamine rush in the brain and is connected to human memory. That is also the reason why companies use storytelling to influence emotions and psychology, making consumers remember a story and then their brand.