2.1. Multichannel marketing
The aim of multichannel marketing is to reach and encourage customers to purchase from the specific 'channel' or platform they prefer. This means consumers choose where they buy.
For example, one shopper may love shopping on Amazon, but never use eBay. Another shopper may choose the opposite. By listing your product or service on both Amazon and eBay, you’ll reach both customers in the way they’re most comfortable. Of course, by being visible on multiple channels, you’ll also increase your brand presence.
The highlight of this model is that each kazakhstan cell phone number list channel will have a separate sales and management system with its own warehouse, so the process is also different. Therefore, this model shows many disadvantages such as confusion in inventory management with too many management systems, and inflexibility in inventory between channels.
omnichannel and multichannel marketing
Omnichannel and multichannel marketing have different strengths and weaknesses.
2.2. Omnichannel marketing
Meanwhile, omnichannel marketing would not be possible without multichannel marketing, but the big difference is that omnichannel connects all channels. Omnichannel marketing maximizes sales from offline to online channels while managing on a single system.