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Different customers have different needs when visiting an online store; some may need a bargain while others may want quality.
It's important to know what each customer wants so you president email lists present your products in a way that makes them feel confident about buying from you. This means presenting all prices without hidden charges, easy navigation between pages, fast page loading times , and good content to help them make a purchase.
This post is designed to guide you through the different types of online customers and help you understand how they think.Using Email Marketing as an Effective Inbound Strategy: 7 Ideas and 5 Benefits
I once ruled out a service after seeing its price. Then I started looking for alternatives. Two hours later I was subscribing to the same service after they sent me an email offering me a 50% discount.
That’s the power of effective email marketing. Email remains one of the most powerful tools for reaching potential customers and converting them into loyal customers.
This article covers seven inbound email marketing ideas and five reasons why you should implement them.
Inbound email marketing is a marketing strategy tailored to potential customers who have shown interest in a brand. These potential customers may have subscribed to your email list, newsletters , or content digests.
It is a particularly effective strategy if you know how to reach your potential customers and use the language they understand.
According to a Litmus Report , email marketing generates about $36 for every dollar spent.
Also, consider that 4 billion people use email daily , which is expected to reach 4.6 billion by 2025.
By tapping into this demographic, you will have prospects who are more likely to open and read your emails.
But it’s worth noting that inbound marketing is critical to an entire marketing funnel. For example, you can use lead magnets to compel potential customers to sign up for your email list and then use inbound email marketing strategies to close them as customers.
7 Ideas on How to Use Inbound Email Marketing Effectively
Inbound marketing can produce positive results in terms of increasing brand awareness and profits if used properly. Applying each of the seven ideas presented below will lead to such results.