3 Hacks to Simplify Personal Branding on Social Media

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If you are job hunting, it’s almost certain that a hiring manager will check out your social media profiles if your resume has sparked their interest. In Jobvite’s most recent survey of recruiters, 92 percent said they use social media in the recruiting process. And 55 percent of recruiters say they’ve reconsidered hiring decisions based on what they’ve seen in a candidate’s online profile.

Collectively, social media profiles give a good glimpse of the applicant, both professionally and personally, which is no doubt why recruiters like looking at them so much. It’s imperative, therefore, to package yourself to sell well via social networks. Personal branding doesn’t have to be hard work, though. Following these three guidelines will help you maximize the sway of your branding efforts on social media:

1. Limit Your Platforms
Some brand consultants advise jobseekers to be all over the social media bahamas phone number list map, that is, to throw up a profile on every platform out there for broad exposure. Here is why that’s a bad idea: spreading yourself too thin will waste your time and have almost no effect. An overwhelming majority of hiring managers check out candidates in three places only: LinkedIn, Facebook and Twitter. That’s where you need to focus your efforts. Creating strong profiles and keeping content fresh on these platforms will serve you best, and it will save you time. Keep in mind that social media is just one part of your career search strategy. So keep it simple and concentrate your energy where it will have the most impact.

2. Show 3 Specialties, and a Little Personality
You’ve probably already done this exercise for the executive summary of your resume – identified your three unique selling points, or reasons why an organization would want to hire you. Transfer them to your social media profiles and make sure they shine through clearly and consistently. LinkedIn makes it easy to show your strengths in the “Summary” area. While Facebook’s aim is social, you can and should add your education, work history and professional skills to the “About” section. Twitter will challenge you to condense your specialties into 160 characters, but it can be done! For examples, look at the Twitter profiles of well-known leaders in your industry.

These platforms give you the opportunity to show the real “you” from different perspectives. LinkedIn is, of course, strictly business, and it’s great for displaying personal endorsements about your work, testimonials, a portfolio, and content you share that’s related to your professional niche.