Subscription commerce: The main reasons for use
What do non-users say?
We wanted to know what stands in the way of respondents who have never used subscriptions before. 42% do not want to have another fixed expense, 35% are not interested in using this type of business model and 34% have never seen a subscription that really interested them. 32% of respondents believe that the products/services are not worth the money: Are the products/services too expensive for what they offer or is the quality too poor compared to the advertised price?
Participants who have never seen an interesting subscription or those who say they are not interested in the subscription commerce business model can be convinced by some measures that we will present below.
3 tips to attract new customers
trial versions
Consider offering trials with free cancellation to encourage customers to use thailand telegram the service for the first time. When choosing the trial length, which in most cases can be between seven and 30 days, you should consider the nature of your offer and the costs involved. You should also make cancellation easy and transparent, as consumers are wary of automatic subscriptions or renewals without their clear consent.
discounts and promotions
These help attract new customers and encourage existing customers to upgrade to higher-value plans. Such incentives can be offered selectively to new customers, for certain activities such as referring friends, or for certain plans or additional services. You can also offer different prices for initial sign-ups. Be sure to make pricing clear and avoid "hidden costs" and indicate how much the subscription will cost after the promotion ends.
Flexible contracts
As a subscription provider, you should offer flexible terms. There should also be the option to adjust or pause orders on a monthly basis. Flexible contracts lower the barrier to signing a subscription.
5 Tips to Retain Customers
New offers
Although subscriptions can help retain customers by automating repeat purchases, customer loyalty is not guaranteed. In addition to providing high-quality services, companies must also keep customers interested with new offers.