What is a SMART goal?
SMART stands for Specific, Measurable, Actionable, Realistic and Timely. The framework is a perfect method for setting achievable and measurable goals through KPIs.
Using SMART strategy to achieve SEO goals improves productivity and efficiency, especially for a product company. Here are some questions to consider when creating any SMART-focused goal:
What parameters exist to measure the KPI?
Can it influence the KPI?
Is the KPI relevant and consistent with your company's objectives?
How long will it take to demonstrate the impact of your efforts on the KPI?
The answers to all of these questions will help you develop a definitive statement that completes your SMART goal.
Applying the SMART goals approach to SEO
It’s common to find marketing managers setting vague SEO goals with china phone number data unclear instructions like “get more traffic and conversions, use AI tools to generate keywords.” This approach ignores what needs to be done and the viable route to achieve that goal.
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To solve this challenge, apply SMART goals. For example, let's imagine we have a more explicit SEO goal like "Increase organic share of voice by 10% in 6 months."
Now, let's analyze this SMART goal.