In the first part of this series of articles, we first established that the subscription commerce business model has grown significantly during the pandemic. We then looked at different types of subscription models and what makes them attractive (or less attractive) for companies and customers. From this, we were able to derive tips for acquiring new customers and retaining them.
Today we'll first take a look at current trends and growth opportunities, then we'll focus on the challenges that entrepreneurs face when switching to subscription models and subscription management. Finally, we'll look at ways to make it easier to overcome the challenges of subscription management with the help of subscription management software .
Subscription management describes the process of managing the lifecycle of taiwan telegram data your customers' subscriptions from start to finish. The cycle begins when a customer takes out a subscription and ends when the subscription is canceled. Subscription models differ from traditional business models; therefore, they also have their own requirements for business processes. You can find out what these are further down in the text.
A look into the future – subscription models continue to diversify
Almost every industry now has pioneers with successful subscription models - there are even car subscriptions now. Success creates imitators, and imitators need an idea that sets them apart from the other providers in their segment. In short: they have to do something different!