Of the users who say they would purchase a product or service even if there were few or no reviews, several reasons are given as to why they would still consider the purchase:
I know that the product/service is good (31%)
It could be a new offer (24%)
Because the price is low (21%)
Capterra's research shows that companies in the sharing economy need to focus on a more customer- switzerland telegram data friendly approach and clear communication about their policies and how they deal with the rules. This includes making it clear what happens to consumers' data and where customers can turn if there are any problems. In addition, online sharing platforms need to invest in clear communication about their employee policies to make it clear that there is no exploitation . Only if companies fully commit to transparency, customer friendliness and user-friendly apps will the sharing economy in Germany become a serious part of the overall economy.
We have also seen that a good brand reputation is a much more important success factor for an online platform than good reviews. If online sharing platforms really want to be successful, they need to work on their brand reputation and good customer relationship management, attracting potential customers through campaigns tailored to the target audience they want to reach.
How popular shared mobility is in Germany and which services are used can be found in the se