Transparent and controlled handling of customer data is crucial for building a relationship of trust with customers. Tools such as GDPR software support companies in processing sensitive data, while cybersecurity tools can be used in addition to prevent the risk of information loss.
Social Selling and Social Commerce Tips
Finally, we have a few tips for companies on what they should consider when it comes to social selling or social commerce:
Know your target audience :on the different platforms and the usage patterns of different generations . This allows them to develop targeted marketing and sales strategies and apply personalized measures that are tailored to the expectations and needs of each user.
Work with influencers : Companies that work with influencers can connect their brand with the spain telegram data influencer's positive reputation, build creative campaigns, and leverage the influencer's target audience. 41% of Gen Y and Gen Z social shoppers are most influenced to make purchases on social platforms by paid partnerships with influencers.
Invest in advertising : Paid advertising is particularly worthwhile for generations Y and Z. A full 57% of Generation Z are influenced to buy on social media by paid advertising.
Create a seamless shopping experience : 51% of social media shoppers typically pay within the social media platform because it's easy to pay, payment details are already stored, and everything can be done in one place. So offer your customers on Instagram and Facebook the option to pay directly in the platform.
Ensure data security : Companies should ensure that personal information is managed optimally and optimize the security of the transactions carried out.
Social commerce is an opportunity that needs to be seized
Whether it's social selling or social commerce (as is possible on Instagram and Facebook), the number of users is already quite high, especially when you look at younger generations. Social networks are sales channels that companies should not ignore.
The generational factor plays an important role in deciding which social commerce strategy to pursue: both in terms of the social media platform used by consumers to make purchases and the type of content that motivates them to buy on social networks.
Want to learn more? Check out our Social Selling Software Directory to discover more