let's look at each type in more detail

[rochon.a1.119]

However, there are currently powerful tools that allow us to measure those conversations that affect the company.

Thanks to these tools, some ORM actions can be incorporated into the Outreach strategy.

Thanks to the ORM or Online Reputation Manager, and relying on different tools, companies can control and moderate those conversations in forums, social networks or similar that affect the company.

Depending on the type of conversations, the company can promote opinion flows, take advantage of them, prevent them...

A negative thought pattern could ruin the efforts and investments dedicated to building the brand.

Hence the importance of promoting ORM actions in earned media, to try to cultivate a positive predisposition in users and try, in this way, to ensure that the opinions expressed coincide with the interests of the company.

Differences between earned media, paid media and owned media
The names they are given can help you get an idea of ​​the greece phone number list characteristics of each media group, as well as what differentiates them from each other.

1.- Earned media
Since we have just talked about them, I do not want to go into much detail, but I do want to emphasize three characteristics of these media.

On the one hand, to highlight them and, on the other hand, so that the contrast with paid and owned Media is more evident.