But I still talk to retailers in the trade retailers every week who don't know how to properly use social media to drive new sales. Some don't even believe it's really possible, as they've never been able to do it. And many of them simply have Facebook pages because they think they're "supposed" to have them, but have completely neglected them because they don't understand them.
So for all the skeptics out there: yes, social media can boost e-commerce sales (and quite easily). You just need to know the right way to do it. And I'm here to show you.
By combining valuable content with a regular posting schedule and some promoted posts, you can build a relationship with your followers and convert them into potential customers.
Increase Facebook engagement by being cute. Show your personality. Focus on family-oriented posts, traditional values, food, recipes, gift ideas, snowmen, holiday humor (in-law jokes, burnt ham, etc.).
Engage your followers with holiday-related questions like favorite brazil phone number data gift, favorite Christmas memory, or biggest holiday blunder. Ask people to share their experiences and respond when something they say makes you laugh, cry, or get up and cheer you up. People value human interaction more during the holidays than any other time of year.
Tip: You can steal the best work ideas from your competitors by using Buzzsumo ’s Facebook Analyzer . It analyzes any Facebook page and shows you the most popular content in its feed. Here’s the list of Etsy’s most successful Facebook posts, sorted by engagement:
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