For example, let's imagine that we are a beauty products community and our buyer persona is young women aged 20 to 25 who are single and students.
The type of content that we can connect with emotionally will have to be very directed at this target (makeup tips for the weekend, makeup from the brand to inspire, videos that provide value on makeup recommendations in a youthful tone, etc.).
That is to say, when defining our content strategy we must not forget that through this type of work we have to help the brand's consumers satisfy their needs.
In this way, we will obtain the emotional support france phone number list necessary to generate trust in our community and customer loyalty.
6.-
It will be essential to dedicate time to active listening, to know what is being said, how, what opinions they have and, above all, to identify areas for improvement.
To carry out active listening in the community, it will be necessary to monitor raffles, dynamics or comments.
Let's say there is a criticism or complaint, we must have a team of people or a person in charge of responding as soon as possible, to minimize the possible effect of said complaint.
This immediate response will help improve customer service and, in turn, improve consumers' perception of the brand.