Deliver Proof of Market Traction And Barriers to Entry

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Tell an Amazing Story And Use Visuals

Investors want to see solid evidence that your product can be a success. Just don’t let that fact trick you into thinking that your story isn’t also important. Your story communicates your experiences and your passions. It can also increase your potential investor’s understanding of the need that your product can meet. If they can truly connect with that, selling them on your business becomes much easier.

Of course, the best way to make sure your story is memorable and that it has the most impact possible is through the use of visuals. Employ slideshare, use infographics, even produce a video to really drive your point home. You want to create a bond between potential investors and your brand.


Market traction is proof that customers are already interested in your product. You spain phone number list can show that you have market traction by providing proof that you have received pre orders, that you have demonstrated your product in stores or at conventions and received positive feedback, or that you have released a ‘beta’ version of your product that has performed quite well. By doing this, you prove assurance to investors that your idea has at least some proven commercial appeal.

Another, very valid concern that investors have is whether or not somebody else can reproduce your idea and quickly become competitive. If they believe you can be easily disrupted, investors simply will not offer up the funding that you need. This is why providing proof that you have created barriers to entry. These include establishing patents and copyrights, being the first in your niche in your geographic area, establishing stringent requirements such as licensing and permits, or making exclusive deals with vendors, suppliers, and sellers.