Now that we have been able to clarify this confusion between both terms, let's see what is the first step that must be taken into account to effectively participate in Social Media. For the strategies to work, it is important to understand what it includes and how it works.
Let's see what these key pieces of Social Media are:
Social Networks: As we have already mentioned and it is necessary to emphasize again to clarify doubts, if there are still any out there, social networks such as Facebook, LinkedIn, Twitter, Google+, etc. are the platforms where users interact with communities, where they share interests as well as any news in the family, among others.
Blogs: Examples include Blogger, WordPress, Typepad, where you can write interesting articles for the community or target audience that your company is targeting and publish them on a website. If you don't have a blog yet, you can read our article on Aspects to Consider When Creating a Blog .
Bookmarks: Delicious, StumbleUpon, Pearltrees, are some of the most used bookmarks, which allow you to index or tag the content you are viewing, so that other people can find it on the networks.
Geolocation : Facebook Places, Foursquare, Google+ Local. Although its function would qualify it as a Social Network, the fact that businesses use it to allow users to easily find the location of the business through mobile devices, kuwait telegram data makes it necessary to implement strategies for this, turning it into a Social Media tool.
Multimedia: Such as YouTube, Vimeo, iTunes, Livestream, Spreaker. They incorporate tools that allow the user to share multimedia content in video and audio (known as podcasts).
How does Social Media work?
Using social media alone is not the right approach, as it leaves the marketing process incomplete. Social media is the medium you need before creating the content to be shared and then the invitation to stay in touch.