Competitor pages traffic fluctuation

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It could mean that your product category has been the target of a marketing campaign at that time.

If a company provides certain services, groups of top pages of the same type will help you identify what that company is best known for.

Zillow, for example, has a more visited (and also more promoted) category , that of real estate sales versus that of rentals.

Competitor pages most visited category

7.- Changes in consumer strategy, target audience and product range
Once you've discovered the company's key product or most relevant category, see if they tend to change their strategy over time.

Keep a close eye on traffic fluctuations on the same types of pages.

For example, an e-commerce fashion website specializing in the women's category can begin to target the male audience or develop an accessories section or vice versa.

American Eagle used to promote men's items , such denmark phone number list as in December 2018 for example:


While more recently the brand has been promoting its seasonal womenswear as well as underwear more actively:

Competitor pages traffic fluctuation reasons

8.- Hidden landing pages that generate leads
The top pages list can even show you those that Google doesn't index.