An idea is just an idea. A thought is just a thought. Without perspective, ideas lack substance.
To create something worthy of thought leadership, your content has to have perspective. That’s where your life experience comes into play. What affects you most will likely impact others as well.
One of the biggest misconceptions humans have is that our emotional italy phone number list experience is singular. In fact, we all tend to experience many of the same things. When you can point out a common feeling in a large portion of the population, your thought leadership is appreciated…usually in the form of shares and virality.
You have to get a clear picture of your perspective.
Others may see something the way you do. That’s okay. They won’t see it from your specific angle, and that’s where your perspective comes into play.
In order to understand this, here’s an example from our member Kevin Breel, whose talk on Confessions of a Depressed Comic has nearly a million views. Is the concept of a depressed comic…new? Original?
No. In fact, one could say it’s almost a cliche. All comedians are depressed…right? What makes this idea—one that almost everybody seems to know already—unique is the depth.