We hit their interest with an individually selected welcome chain, we ask their opinion – the client should feel their importance.
And finally, to keep your audience awake, you need to stay awake yourself!
To summarize:
Reactivation is a marketing activity aimed at Kazakhstan cell phone number list returning contacts with inactive subscribers. We consider a sender "asleep" if he/she has not responded to mailings for 3 to 9 months.
Reactivation emails are sent only after a detailed analysis of the reasons for prolonged silence and conducted audience segmentation. A short chain of related emails (3-5 pieces) is the most effective strategy.
The sender who has not shown signs of life after reactivation therapy should be excluded from the database. Inactive users eat up the budget and spoil the reputation of the mailing IP address.
In order to prevent the reactivation stage, we ourselves must be active: conduct analytical research, respond to requests from the target audience, not litter with stacks of letters, change the topics and formats of correspondence, and maintain the relevance of the material posted.
We don’t miss a potential client from the very first click
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