To better understand how marketing automation works, it helps to answer the following questions:
At which stages of the purchase process (customer journey) can automation help?
What marketing goals do you want to achieve and how will you measure them?
What do the marketing and/or sales teams need? How can they work more effectively?
What marketing automation solutions meet our criteria?
How are competitors deploying marketing automation? What can we learn from them?
Next, it’s critical to develop a strategy. In thailand telegram a survey by Ascend2 (2018), 64% of marketers said this was their top priority for marketing automation. By following these steps, you’ll understand how marketing automation works and build the foundation of your marketing automation strategy:
#1. Customer Journey
The first step is to map out your customer journey. This allows you to understand what potential customers need throughout the buying process and how to meet the expectations of existing customers. By doing this, you can map out areas where you can automate.
#2. Set Goals
Once you understand what you want and what can be automated, the next step is to determine what you want to achieve with it. Some goals are:
Generate more qualified leads - Generate 10 more leads in the next three months
Increase sales or revenue - Achieve a 10% increase in sales
Improve customer retention - Increase customer retention by 15% this year
#3.
Most marketing automation tools help you set up what are called workflows. Using examples, you can start setting up your campaigns right away, or you can start from scratch and set it up exactly how you like.
#4. Measurement is about understanding
One of the most important parts of your strategy is measuring the results of your efforts.
For example, check how well your prospects interact with the messages you send. Do they respond and click on the call to action?
Let's say you want to get 100 new signups in the next few months. Then it's important to understand not only how high your signup rate is, but also why people unsubscribe.
#5. Test and optimize
Once you have all the data, you can start optimizing your processes. Adjust your call to action or tweak the time frame for sending automated emails. You can also test how well your prospects respond to specific actions or discounts and check if your relationships with existing customers are improving.
Marketing Automation Software
More and more marketing automation software tools are entering the market. Based on your own needs and desires, compile a list of software solutions that can help you in this regard.