The team (or client) is just

[fomayof928@mowline]

As an SEO professional, I often think of myself as a rafting guide in the waters of search engines. I’ve been down this river before and already know what to expect around the next bend. I’m responsible for leading the team; our mutual success (or failure) ultimately depends on my timely, appropriate guidance.


Yet it’s not all about me. as invested in our success. We’re armenia number data the same raft, and we’ve chosen to navigate the same river. They put their paddles in the water and are actively engaged in our journey, eager to work together. Working together — collaborating — means success for all of us.

Communication is the key to collaboration.
Effective communication is crucial to a collaborative environment; communication depends on language. If a rafting guide says "port side paddle forward," his team will likely look at him with confusion. If he says "left side paddle forward," his team will understand his language and take the correct action.


Here are some practical examples for communicating (and therefore collaborating better) with SEO clients: