Royal Dutch Shell scores highest in the survey for the FD Henri Sijthoff Prize 2012. In this survey, the corporate websites of forty listed companies were assessed on the quality of their online financial reporting. Two developments that stand out this year are the developments in the field of social media and mobile internet.
Social media and mobile internet have become increasingly commonplace in recent years. Developments in these areas are moving at breakneck speed and the corporate websites from the FD Henri Sijthoff study also show that they are increasingly embracing these developments.
73% of companies are active on social media. The phase in which companies australia telegram data experimented extensively with social media is over. The majority of companies show that they have made a professionalization leap with the use of social media. Just like last year, the channels are still mainly used as a push channel and to a lesser extent to interact with stakeholders. Reach, branding and service objectives are the main goals for companies to use social media.
Twitter, Facebook and YouTube are increasingly seen as full-fledged communication channels. This is reflected in the fact that some companies manage multiple accounts per channel on social media in order to be able to send targeted news. Randstad, for example, has location-based social media channels. They offer a separate channel per location so that they can offer targeted news to their followers.