Customers need someone to make their brand look “different.”
They want their messages to go viral.
They want to improve their average conversion rate (and reduce their bounce rate).
While we won't be able to help you with the first two points, we're going to pull back the curtain and share with you some insider information on conversion rate optimization across all marketing strategies.
For this article, input from subject matter experts (SMEs), and examples. All of which can help you increase your customer conversion rates through content marketing and email marketing.
Are you ready to take your average customer conversion rate to the next level?
Let's dive in.
1. Speak like a human being
It doesn’t matter if you’re a B2B or B2C company. As long as you albania phone number data have a human customer on the other side of the computer making a purchasing decision, you need to talk to them like a human to move them through the conversion funnel.
People don’t want to interact with a faceless brand or feel like a number on a spreadsheet. A personalized approach works wonders in creating genuine connections and improving user experience.
And where does that journey begin? The awareness phase, where content like blogs, white papers, and e-books thrive.
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But in the age of artificial intelligence , how do you write like a human?
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Screenshot of Juwaria Merchant
Here's what Ryan Law , CMO of Animalz , says :
"Write your articles based on real people. Write conversationally and acknowledge the fact that someone with a pulse — not a corporate automaton — is the recipient of your marketing copy. Make jokes, share opinions, and tell stories that the reader can relate to. Use content to elevate your team, not just your corporate brand account."
Ryan says that sticking to these principles will help you win a sale against a global company every time. In other words, it's the secret sauce to optimizing your conversion rate.