Given that we often smile in our offices at the thought that we should increase our “blue quotas” because women are in the vast majority within our team, I am well aware that the norm of gender composition in companies, small or large, is a topic of discussion with respect to what it should be. The existence of extraordinary events such as what is announced as WomenX Impact puts the spotlight on a disparity dictated whatsapp number in canada by habitual choices, “because it hasway”.
In my reality and in my approach to building an active and inspiring company for others, as per our claim “ to care, to inspire, to innovate” , I believe that first of all it is necessary to look at the merits of a person and their abilities, beyond gender. They seem like banal words but there is still a lot of work to do and WxI can be an opportunity to make a different voice heard, which places itself constructively within a dialogue that can give a jolt to the job market.
What would you say to yourself as you began to approach the job market?
What I repeat to myself every day even now, and for this I take the satisfaction – again! – of complimenting my younger self: passion, attention and care for detail can make the difference at any level, even at the beginning of one's career, with less qualified job titles.
How do you try to retain users who choose your products?
We try to involve them more and more in the history and values of the brand, so that they can identify with these and make purchasing decisions that go beyond price or image. The key word is community , which does not only apply in the virtual world but is born and expressed first of all in reality, following the concept of sharing and the desire to be part of something. When a brand has a good story but above all is able to transmit it, the consumer wants to participate , for themselves before showing it to others, and the evolution of the market pushes more and more in this direction, with users who are first of all spontaneous ambassadors of the brands.