External Innovation and Disruptive Ideas
It’s hard to turn innovative thinking on and off. Not to mention that it can be a challenge to fit blue-sky thinking into day-to-day work. But, what if you could leverage a huge community of innovators? That’s one of the reasons why hackathons were created in the first place.
Hosting a public hackathon is a great way to tap into fresh ideas from participants with diverse experiences and skill sets. The competitive setting and timeline help keep things on track, but otherwise, there’s no limit to participants’ creativity. External participants could have an entirely different way of thinking and can offer unique solutions to problems.
With new technology emerging every day, hackathons provide a platform to explore and integrate cutting-edge technologies. You can leverage outside expertise in those areas to help your business stay ahead of the curve, embrace new trends, and drive disruptive change in your industry.
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Hackathon Type: Public and Internal Hackathons
One of the most common reasons for hosting a hackathon is to test a new product, app, or tool. The good news is that this can be done with either a public or internal hackathon.
A public hackathon will put your product in the hands of a wide variety of developers and designers. They’ll get to play around with it—likely finding bugs or ways to improve it. This type of feedback is invaluable for companies to refine their product development roadmap. It can also significantly accelerate prototyping depending on what participants are asked to create.
On the other hand, a internal hackathon leverages your team’s deep knowledge of the product, your company goals, your customer base, and other resources. It can be a great starting point for organizations looking to poke holes into a new product before investing substantial resources into its development.