Images are Nutella for your brain. The human mind thinks in images and loves them – just like I love Nutella.
Pulitzer also said: Write vividly, then they will remember you.
But what he didn't mean colombia telegram screening were the hackneyed clichés and images that we read every day in pathetic texts.
“He ran like a madman” because he was looking for the “needle in the haystack” and when he didn’t find it, “he turned as white as a sheet” and “furious.”
Please spare your readers from such images. These are not images, they are screen savers. Nobody looks at something like that voluntarily.
Put in some effort and act crazy. Think of new images, new comparisons and twist familiar patterns. Then you will rouse the reader from their deep sleep.