We humans are programmed to answer questions. In the same way, we open an email with a question because we feel addressed. Like a ringing phone that we can't ignore, the question forces us to respond. Freeletics (a fitness app that I use) recently wrote in a newsletter: "Do you want to become more flexible?" 100 points for that subject line! Of course I want to become more flexible. And I want to know how!
2. Be personal
Nobody wants to read emails that start with "Newsletter #31." Your reader is as interested in the issue number as they are in the funeral of the local squirrel. Address the reader and their concerns. Write like a friend, not a marketing robot.
3. Shock your reader
Admittedly, you should use this method with cameroon telegram screening caution and very rarely - otherwise it will quickly wear out. So I wrote an email to my readers with the following subject: "Stop it!" Many readers were shocked and thought they had done something wrong. As soon as they opened the email, they saw that it was an article with no-gos when blogging. My readers were relieved. You can add little shockers like this, but be as sparing with them as you would with salt in soup. By the way: The email had an opening rate of 42 percent.
So, now your newsletter subscriber has made the first click and opened the email. But what now? Many people just start writing. It's supposed to be a personal email, just don't think about it too much... Wrong. The text of an email should not be underestimated. People are in a hurry and want to process emails as quickly as possible. Here are three tips on how to make sure that even subscribers in a hurry read your newsletter.