The trick is to get to the heart of the problem (or its solution) so specifically that your customer's jaw drops when he reads your headline during his lunch break.
Then you have grabbed it. Here are some examples:
“Shrinks hemorrhoids without surgery”
“Look, Mom! No cavities!”
“Stops maddening itch.”
“Corns?”
The hemorrhoid headline states the problem, the solution and anticipates the biggest possible objection.
Corn headline simply names the problem that is omnipresent for the customer and enters into his inner dialogue.
The tooth hole headline promises to prevent a possible problem.
Conclusion: If your customer does not have a desire but a problem, then address the problem.
Phase 5: How to address a kazakhstan telegram screening market that has no idea about your product
In this phase, the customer is like a leaf in the wind:
He doesn't know what he wants.
Or he wants something so secretly that he doesn't want to admit it publicly.
But it could also be that the desire is hidden in such a thick fog that you can't even put it into a headline. Or it's something that you can't (yet) put into words.
In this case it is clear:
The customer is not interested in your product.
He didn't wait for you.
Everything that worked fantastically in the previous stages no longer works with this tough nut to crack.
But what do you do when the product, the desire, the problem, the price and the benefits collide with a gigantic wall of disinterest?