Nevertheless, Martina found a clever way:
Posted: Sun Feb 09, 2025 3:56 am
Martina Fuchs has found an ingenious way to boost sales of her books.
She has published several books with traditional publishers – but their marketing methods are limited.
bundles.
In other words: If you order 10+ books, you will receive bonus material worth 650€.
In this way, she encourages her customers to buy not just one book, but 10.
Means for you:
If you want to make your content so attractive that your reader can't say no, create bundles.
Here's how you can use bundles in your content marketing:
Step 1
Find a product that doesn't mean more work for you but brings benefits to the customer.
Examples:
checklists
templates
audio courses
video courses
In other words: digital products that can be automatically released to the customer.
Step 2
Link the sale of your physical product to a "bundle" of digital products.
Example:
"Buy my 'Salesman's Handbook' and I'll give you my video course 'Effective Sales Conversations' for free."
Tip:
Offer a "physical" bonus or iceland telegram screening active advice only for high-priced bundles.
Example:
"Buy all my online courses in a bundle for only 2500 euros - instead of 4000 euros. You will also receive 1-on-1 coaching worth 500 euros."
Pro tip:
You can also use bundles as a lead magnet:
"Subscribe to my newsletter and I'll give you my 3 most popular yoga audio courses"
"30,000+ leads through the quiz technique"
Dr. Katharina Tempel
https://www.gluecksdetektiv.de
Katharina Tempel uses a quiz for her content marketing
Your lead magnet isn't working?
Your target group doesn’t want to download another e-book.
Then try it like Dr. Katharina Tempel and create a quiz as a lead magnet.
More than 30,000 people have already registered.
How the quiz technique works in content marketing
Step 1
The most important thing is a good question.
A question that your readers are asking themselves and to which they do not have an immediate answer.
Like Katharina for example:
Quiz technique in content marketing starts with a good question
Step 2
Explain the benefit of the quiz and what the reader will gain from taking the quiz.
So: What’s in it for the reader?
This is what it looks like for Katharina:
How to use a quiz in content marketing
Step 3
Create an optin.
There are two possibilities:
1) First, people have to sign up to get the quiz.
2) First, people take the quiz and have to log in to get the result.
Katharina has chosen the first path:
Quiz technique by Katharina Tempel - Content Marketing
Which path you take is a matter of taste.
Step 4
Tool tip:
With Thrive Suite for WordPress * you can easily create a quiz and grow your email list extremely quickly.
Why the quiz technique works so well
One word: curiosity.
People love to test themselves – just like they look for their own face first in photos.
This way, you can collect lots of leads and grow your email list by stimulating your readers’ curiosity.
She has published several books with traditional publishers – but their marketing methods are limited.
bundles.
In other words: If you order 10+ books, you will receive bonus material worth 650€.
In this way, she encourages her customers to buy not just one book, but 10.
Means for you:
If you want to make your content so attractive that your reader can't say no, create bundles.
Here's how you can use bundles in your content marketing:
Step 1
Find a product that doesn't mean more work for you but brings benefits to the customer.
Examples:
checklists
templates
audio courses
video courses
In other words: digital products that can be automatically released to the customer.
Step 2
Link the sale of your physical product to a "bundle" of digital products.
Example:
"Buy my 'Salesman's Handbook' and I'll give you my video course 'Effective Sales Conversations' for free."
Tip:
Offer a "physical" bonus or iceland telegram screening active advice only for high-priced bundles.
Example:
"Buy all my online courses in a bundle for only 2500 euros - instead of 4000 euros. You will also receive 1-on-1 coaching worth 500 euros."
Pro tip:
You can also use bundles as a lead magnet:
"Subscribe to my newsletter and I'll give you my 3 most popular yoga audio courses"
"30,000+ leads through the quiz technique"
Dr. Katharina Tempel
https://www.gluecksdetektiv.de
Katharina Tempel uses a quiz for her content marketing
Your lead magnet isn't working?
Your target group doesn’t want to download another e-book.
Then try it like Dr. Katharina Tempel and create a quiz as a lead magnet.
More than 30,000 people have already registered.
How the quiz technique works in content marketing
Step 1
The most important thing is a good question.
A question that your readers are asking themselves and to which they do not have an immediate answer.
Like Katharina for example:
Quiz technique in content marketing starts with a good question
Step 2
Explain the benefit of the quiz and what the reader will gain from taking the quiz.
So: What’s in it for the reader?
This is what it looks like for Katharina:
How to use a quiz in content marketing
Step 3
Create an optin.
There are two possibilities:
1) First, people have to sign up to get the quiz.
2) First, people take the quiz and have to log in to get the result.
Katharina has chosen the first path:
Quiz technique by Katharina Tempel - Content Marketing
Which path you take is a matter of taste.
Step 4
Tool tip:
With Thrive Suite for WordPress * you can easily create a quiz and grow your email list extremely quickly.
Why the quiz technique works so well
One word: curiosity.
People love to test themselves – just like they look for their own face first in photos.
This way, you can collect lots of leads and grow your email list by stimulating your readers’ curiosity.