Martina Fuchs has found an ingenious way to boost sales of her books.
She has published several books with traditional publishers – but their marketing methods are limited.
bundles.
In other words: If you order 10+ books, you will receive bonus material worth 650€.
In this way, she encourages her customers to buy not just one book, but 10.
Means for you:
If you want to make your content so attractive that your reader can't say no, create bundles.
Here's how you can use bundles in your content marketing:
Step 1
Find a product that doesn't mean more work for you but brings benefits to the customer.
Examples:
checklists
templates
audio courses
video courses
In other words: digital products that can be automatically released to the customer.
Step 2
Link the sale of your physical product to a "bundle" of digital products.
Example:
"Buy my 'Salesman's Handbook' and I'll give you my video course 'Effective Sales Conversations' for free."
Tip:
Offer a "physical" bonus or iceland telegram screening active advice only for high-priced bundles.
Example:
"Buy all my online courses in a bundle for only 2500 euros - instead of 4000 euros. You will also receive 1-on-1 coaching worth 500 euros."
Pro tip:
You can also use bundles as a lead magnet:
"Subscribe to my newsletter and I'll give you my 3 most popular yoga audio courses"
"30,000+ leads through the quiz technique"
Dr. Katharina Tempel
https://www.gluecksdetektiv.de
Katharina Tempel uses a quiz for her content marketing
Your lead magnet isn't working?
Your target group doesn’t want to download another e-book.
Then try it like Dr. Katharina Tempel and create a quiz as a lead magnet.
More than 30,000 people have already registered.
How the quiz technique works in content marketing
Step 1
The most important thing is a good question.
A question that your readers are asking themselves and to which they do not have an immediate answer.
Like Katharina for example:
Quiz technique in content marketing starts with a good question
Step 2
Explain the benefit of the quiz and what the reader will gain from taking the quiz.
So: What’s in it for the reader?
This is what it looks like for Katharina:
How to use a quiz in content marketing
Step 3
Create an optin.
There are two possibilities:
1) First, people have to sign up to get the quiz.
2) First, people take the quiz and have to log in to get the result.
Katharina has chosen the first path:
Quiz technique by Katharina Tempel - Content Marketing
Which path you take is a matter of taste.
Step 4
Tool tip:
With Thrive Suite for WordPress * you can easily create a quiz and grow your email list extremely quickly.
Why the quiz technique works so well
One word: curiosity.
People love to test themselves – just like they look for their own face first in photos.
This way, you can collect lots of leads and grow your email list by stimulating your readers’ curiosity.