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Conduct surveys and giveaways Engage your readers by hosting surveys and giveaways on your blog. Surveys can help you gather valuable feedback and insights about your readers’ interests and pain points. On the other hand, giveaways can help you attract new subscribers and build brand awareness. Offer prizes that are relevant to your niche. You can also encourage participation by asking entrants to share your giveaway on social media. For example, if you’re a beauty brand, you could run a survey asking your blog readers about their skincare concerns and preferences.