(If you already have measurable goals and a clear picture of your customers, go to step 2.)
Set Goals
Content marketing must have precise objectives. Because new zealand email list there is no point in creating content if you don't know what you want to achieve with it.
If you are updating blog posts to improve SEO and attract more users to your website : double organic traffic to your blog by September 2023 by updating five posts per week.
If you're hosting a webinar series to improve customer retention : Reduce churn by 5% during Q3 and Q4 2023 by hosting two product-focused webinars per month.
If you’re creating new YouTube videos to promote your products : Increase e-commerce sales of kitchen products by 15% in Q2 by publishing two YouTube videos per week.
Audience research is essential if you want to create content that meets your customers' needs.
Here's what you need to know about your customers:
The topics that interest them
The channels they use (Instagram, Google search, Apple podcasts, etc.)
The formats they prefer (videos, blogs, podcasts, etc.)
Tip: You can use our free template to build your ideal client profile , it will help you put this information in writing!