My target audience is interested in these people and that's why I included them in my subject lines.
You should include names that your target audience finds interesting.
If you write about fitness, use Arnold Schwarzenegger.
And also use names that are controversial: like Donald Trump or Elon Musk.
A fellow blogger told me:
I just changed the china telegram screening headline in my blog post and added the name of a famous writer.
The number of clicks immediately doubled.
I can only confirm that.
One of my most shared articles is called:
" 30 Writing Tips from Stephen King to Become a Terribly Good Writer. "
So:
Include names that trigger your audience.
Reading tip: Storytelling – The 27 Laws
Learning No. 2 will surprise you.
Now let’s look at the subject line in third place.
It is: “Ouch”
Yes, you heard right.
A single word.
Yes, or rather just one syllable.
Why was this email opened so many times?
And how can you use this principle for yourself?