Consumer behaviour in your online shop can be measured. Collect this data, evaluate it, draw your conclusions, and try to continually optimise your shop. Your online shop data enables you to better understand your customers and their behaviour. The most important measurement values in ecommerce include visits (number of visitors to your shop), the conversion rate (visitors who make a purchase, CR), the average order value (AOV), and the return ratios (amount of returns, RR). Find the right levers for them. Play around with them and see how the figures change. Over time you will dynamically adapt your shop both cambodia telegram screening optically and functionally to the needs of your customers. Regularly keep an eye on the KPIs in order to continuously optimise your shop. Ultimately this leads to an improvement of the KPIs, more sales, and therefore an increase in turnover.
#3 Know your target market and attract them to your shop
It is extremely important that you get to know your customers, their motivation and their needs, but also to find out where and how they spend their time online. This way you can introduce targeted marketing measures which draw precisely the right visitors to your shop. You can get to know your customers by measuring their behaviour, conducting surveys or using empirical values you have already obtained. Don’t rely too much on your intuition. In addition, personas can help to classify your customers and adopt optimal measures.
Now you need to reach out to your customers, in the place where you are most likely to find them, and bring them to your shop. It is also important to think about the medium and the right channels. Every advertising channel, be it a social network, a trade magazine or newsletter, offers advantages and disadvantages for your target market. Familiarise yourself with all forms of online marketing and develop the marketing mix that is right for your customers. Here too, you need to measure your success and perpetually optimise the individual channels and marketing mix.