If you own a local business, perhaps right in Forlì Cesena business email address list poland like our digital marketing agency, it is likely that you have already had working relationships with other agencies or freelance social media managers. For businesses such as restaurants or shops, in fact, there is no doubt that the best channels to push to increase their visibility are Facebook and Instagram. The digital strategy to promote these activities must focus almost exclusively on keeping the relationship with your customers alive. Social media can be used to update your audience on news (new menu of the day, new clothing item arrived in store, etc.), promotions, but also on everything related to the life of the restaurant and its staff.
In the case of companies that belong to different sectors, however, it is likely that the digital marketing specialist will adopt other communication tools from the digital world. The Importance of Brand Awareness A very important aspect that the digital marketing specialist must keep in mind in almost all his strategies is brand awareness . This activity can be misunderstood as the simple insertion of the business logo in every photo published on social networks. In reality, 'brand' is a much deeper concept than 'logo' or the name of the place. Awareness of a brand by its audience means recognizing that business for its very specific characteristics, its strengths and its mission.