As a Shopware store operator, there are numerous extensions available to you that you can use for conversion optimization in your online store. But are they also optimized for mobile devices?
The example of exit intent popups shows why mobile-optimized tools are important. Exit intent popups appear just before you leave the website. A "mouseout trigger" only launches a pop-up when the visitor is about to leave the website. On mobile devices, however, we don't use a mouse, but our fingers. The solution lies in a trigger that reacts to the back button as well as to tab and app changes.
Thanks to the different triggers, this exit Intent technology enables you to prevent mobile shopping cart abandonment – especially when combined with incentives such as a discount code or service offer.
3. Gain customer confidence
On mobile devices, it's more armenia telegram screening difficult to gain the trust of customers because of the smaller displays. This also results in mobile shopping cart abandonment. To increase mobile users' purchase intent and minimize mobile cart abandonment, you should make the most of the available space. The following elements lend themselves to this in mobile commerce:
Quality seals
Service contact
Customer ratings and reviews
Icons (shipping service provider and payment provider)
Position the quality seals on the mobile version so that store visitors can see them right away. They should be sufficiently large and familiar. The details for service contacts incl. telephone number and availability can also be used to build confidence – even if there is no reason for most visitors to contact customer service. A small section in the header is suitable for this. If the store visitor is already on the product page, social proof in the form of customer reviews can further build customer trust. This is relevant for your entire online store, but especially for mobile users.
When the potential customer enters the checkout process, a critical point is reached. They are only a few steps away from a successful purchase, but can also very quickly become a mobile shopping cart abandoner. Therefore, you should also place the icons of shipping service providers and payment providers in prominent positions. These not only support the purchase decision, but are familiar to us and therefore have a confidence-building effect – similar to seals of quality.